Uncover the power of story telling through visual communication in After Effects. See how Cadbury can touch people's hearts using 2D paper animation.
Uncover the power of story telling through visual communication in After Effects. See how Cadbury can touch people's hearts using 2D paper animation.
Uncover the power of story telling through visual communication in After Effects. See how Cadbury can touch people's hearts using 2D paper animation.
Concept
Concept
Concept
Beyond the Wrapper
The goal was to create a magical land where all of Cadbury's sweetest recipe secrets reside. In terms of flavour, what it is that makes the brand so unique, and what are the key ingredients to their success?
Beyond the Wrapper
The goal was to create a magical land where all of Cadbury's sweetest recipe secrets reside. In terms of flavour, what it is that makes the brand so unique, and what are the key ingredients to their success?
Beyond the Wrapper
The goal was to create a magical land where all of Cadbury's sweetest recipe secrets reside. In terms of flavour, what it is that makes the brand so unique, and what are the key ingredients to their success?
Execution
Execution
Execution
This project would then be executed through 2D paper animation, as it matches the brand's whimsical aesthetic, also using its distinctive colours.
This project would then be executed through 2D paper animation, as it matches the brand's whimsical aesthetic, also using its distinctive colours.
This project would then be executed through 2D paper animation, as it matches the brand's whimsical aesthetic, also using its distinctive colours.
After Effects
After Effects
Illustrator
Illustrator
Key Message
Key Message
Key Message
Uncover Our Sweetest Secrets
This shows the brand's audience the secrets to their loyalty towards Cadbury, and what makes them truly special.
Uncover Our Sweetest Secrets
This shows the brand's audience the secrets to their loyalty towards Cadbury, and what makes them truly special.
Uncover Our Sweetest Secrets
This shows the brand's audience the secrets to their loyalty towards Cadbury, and what makes them truly special.
Storyboards
Storyboards
Storyboards
Scene 1
Opening with the wrapper ripping to reveal the story
Scene 2
A purple seed falls as a jug of water falls to water it
Scene 3
The seed then grows into a cocoa tree
Scene 4
The cocoa tree grows leaves and cocoa with lots of love
Scene 5
The cocoa falls onto a truck to be distributed across the world
Scene 6
The truck moves across towns, throughout the seasons
Scene 7
All the ingredients are used for the perfect recipe
Scene 8
The last touch is the milk that all Cadbury products need
