Objective
Objective
Objective
The goal is to make people realise the role that they all play in cyberbullying and how we can take measurements to stop it. Moreover, how the crowd contributes to such attention seeking behaviour.
The goal is to make people realise the role that they all play in cyberbullying and how we can take measurements to stop it. Moreover, how the crowd contributes to such attention seeking behaviour.
The goal is to make people realise the role that they all play in cyberbullying and how we can take measurements to stop it. Moreover, how the crowd contributes to such attention seeking behaviour.
The Story
The Story
The Story
The premise of the story is that we all contribute to the larger issue, and they constant need of moral high grounds, attention, and entertainment comes at the cost of others. This is the story that will make people reflect on the impact that they have on the issue.
The premise of the story is that we all contribute to the larger issue, and they constant need of moral high grounds, attention, and entertainment comes at the cost of others. This is the story that will make people reflect on the impact that they have on the issue.
The premise of the story is that we all contribute to the larger issue, and they constant need of moral high grounds, attention, and entertainment comes at the cost of others. This is the story that will make people reflect on the impact that they have on the issue.
Problem Statement
Problem Statement
Problem Statement
The problem lies on the idea that people always want to keep people accountable, therefore, justifying it and never do anything to stop it.
The problem lies on the idea that people always want to keep people accountable, therefore, justifying it and never do anything to stop it.
The problem lies on the idea that people always want to keep people accountable, therefore, justifying it and never do anything to stop it.
Teens also feel entitled to their own opinion
Teens also feel entitled to their own opinion
Teens also feel entitled to their own opinion
Key Insight
Key Insight
Key Insight
Teens don't feel responsible for other people's actions
Teens don't feel responsible for other people's actions
Teens don't feel responsible for other people's actions
According to the survey and interview conducted, 100% of people agreed that criticism is not bullying as long as they are being held accountable
According to the survey and interview conducted, 100% of people agreed that criticism is not bullying as long as they are being held accountable
According to the survey and interview conducted, 100% of people agreed that criticism is not bullying as long as they are being held accountable
Teens reported to be threatened by criticism
Teens reported to be threatened by criticism
Teens reported to be threatened by criticism
Concept
Concept
Concept
Keep the Ball in Your Court
Keep the Ball in Your Court
This is about the power we have within the online space. We all feel like spectators on the internet, additionally, cyberbullying feels like a sports game, and we all bought the ticket by clicking.
This is about the power we have within the online space. We all feel like spectators on the internet, additionally, cyberbullying feels like a sports game, and we all bought the ticket by clicking.
This is about the power we have within the online space. We all feel like spectators on the internet, additionally, cyberbullying feels like a sports game, and we all bought the ticket by clicking.
Key Message
Key Message
Key Message
Be a Good Sport
Be a Good Sport
INTEGRATED CAMPAIGN
Understand the real issue of Cyberbullyign in Cancal Culture, and how we all play a part in the game. Explore this integrated universe and we can change our approach online.
Understand the real issue of Cyberbullyign in Cancal Culture, and how we all play a part in the game. Explore this integrated universe and we can change our approach online.
Understand the real issue of Cyberbullyign in Cancal Culture, and how we all play a part in the game. Explore this integrated universe and we can change our approach online.
Brief
Brief
For this project, we were required to create an INTEGRATED CAMPAIGN to educate young people about the dangers of cyberbullying and how it affects them. We explored the power of story telling and gamification to peak their interest.
For this project, we were required to create an INTEGRATED CAMPAIGN to educate young people about the dangers of cyberbullying and how it affects them. We explored the power of story telling and gamification to peak their interest.
Gamification
Gamification
